Project
Discover Careers
Discover Careers
Discover Careers
Discover Careers
Agency
MCD Partners / M&C Saatchi Worldwide

Role
Senior Product Designer

Year
2016
In an increasingly competitive market, Discover was struggling to retain employees and attract new talent. Our team was asked to revitalized and reposition their employment brand for a new era in the company’s rich legacy.

Driven by competitive research, internal review and strategic insights, the new direction abandons corporate speak for a fresh POV that humanizes the organization and makes the employee the hero of the story: Make a Real Difference.


It was a small team consisting only of DD (Isaac Lee), SVP (Heather Noto), CD (James Graf) and me. We worked closely as a team from the vision until the end of the project. 
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We aimed to engage new talent on an emotional level. Our CTA focused on inspiring employees to make a meaningful impact.

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The career site design was aimed to engage new talent on an emotional level. Our call-to-action surrounded inspiring employees to make a meaningful impact 

OBJECTIVE 01
Attract young and new talent for the company across departments.
OBJECTIVE 01
Attract young and upcoming talent for the company across departments.
OBJECTIVE 02
Highlight Discover's culture, modern office spaces, and community work.
OBJECTIVE 03
Create a personalized experience for call center benefits and responsibilities.
OBJECTIVE 03
Create a personalized experience for potential call center reps. 
OBJECTIVE 03
Create a personalized experience for call center representatives.
OBJECTIVE 04
Design a unique and energetic career site using discover's exisiting styleguide. 
OBJECTIVE 05
Imagine the experience from the ground up, starting with strategy and user flows.
OBJECTIVE 05
Imagine the experience from the ground up, starting with product strategy.
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We wanted to get people excited about applying. Bold headlines, candid photography and more engaging storytelling bring benefits to life.
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Bold headlines, candid photography and more engaging storytelling bring benefits to life while uniting the brand experience across the organization.
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A cornerstone of the experience was communicating Discover's culture. We wanted to avoid an 'About Us' page that lacked personality, so we told their story 
through company values, awards, employees, events, and benefits.
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Showcase Discover's culture through their awards, employee testimonials, photos, events, benefits and heritage.
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Discover had multiple, unique campuses around the country. We showcased them with photos of the architecture, work spaces, and some favorite local spots. 
02
We featured branches across the country with interior and exterior photos. We also included nearby outdoor attractions in the galleries. 
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We also dedicated a space to learning about each of Discover's teams and another way to view open positions. 
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A teams page provided an overview of the opportunities at the company and another way to view open positions. 
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Social pages were also updated to support the launch. They served as an introduction to Discover's culture and an entry to the experience.
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Social pages were also updated to support the launch. They served as an introduction to Discover's culture and move people into the user flow.
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Social pages were also updated to support the launch. They served as an introduction to Discover's culture and move people into the user flow.
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Traditionally customer call centers have a high turn-over rate; it was important to designate a part of the experience to attracting new customer care reps.
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Traditionally customer call centers have a high turn-over rate; it was important to designate a part of the experience to attracting new customer care reps.
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